Starlight Children’s Foundation Logo Refresh

About This Project

As part of the brand refresh project the logo was reviewed and redesigned to improve readability, finesse the badly digitised child icon and font but keeping the familiarity and recognition of the established brand. Working from reference images of kids taken in the Starlight Express Room, I redrew the child and star icon. The ‘Starlight’ text asset was worked up from painting the letters, then refining them in illustrator, careful not to stray too far from the old logo’s intended style. The new logo up-weights the word ‘Starlight’ to ensure the brand has better readability from afar.